优秀网站建设如何设计出来?

2022/12/28

As the only official portal of JD Cloud, the official website of JD Cloud carries the core channel of the whole cloud business before and during sales, and is the primary channel for users to contact JD Cloud;(网站建设,深圳网站建设,网站设计公司


As a unified technical service brand of JD Technology Group, JD Cloud's online page style elements are relatively backward in the context of rapid changes in the Internet, so one of the important missions of this visual design is to explore cutting-edge design trends and upgrade the brand style of JD Cloud;(网站建设,深圳网站建设,网站设计公司


With the continuous development of JD Cloud, the expansion of user groups and the change of user needs, the original content architecture of the official website is single, which cannot move users to view and transform. It is necessary to adjust and update the structure of the official website homepage content according to the existing users' browsing and reading habits.(网站建设,深圳网站建设,网站设计公司


The products of JD Cloud's official website platform are carriers to contact users. The platform provides products, services, and outputs various information. Users obtain various information through our official website, consult and compare services, and finally purchase our products.(网站建设,深圳网站建设,网站设计公司




The first is design analysis, because only by finding the existing problems of the platform and digging out the pain points of users, can we have a direction and ideas to solve them;




Home page: The most important first screen has a large amount of information, including the main advertising space, special price product display, KA brand case display, etc. At the initial stage of design, it is considered to make full use of the first screen space to display more content points that users are interested in, and finally form an effective transformation. After the launch, the click rate of other information except the Banner area on the first screen is low by comparing the data. Do we provide so much information that users want to see on the first screen?(网站建设,深圳网站建设,网站设计公司

Product details page: the content is empty without any product advantages and values, and there are a lot of texts arranged but few effective information provided to users.(网站建设,深圳网站建设,网站设计公司


According to the results of internal walkthroughs and external surveys, the problems are mainly concentrated in the following four categories: poor experience, hard to find, hard to understand, and lack of quantitative standards, such as: the industry attribute is not prominent, the sense of technology is insufficient, the home page is too promotional, and the content is single.(网站建设,深圳网站建设,网站设计公司




2. Determine optimization objectives(网站建设,深圳网站建设,网站设计公司


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